According to the policies adopted by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain name is registered with must be valid and accurate all the time. Moreover, this info is publicly visible on WHOIS lookup websites and while this may be okay for companies, it may not be very acceptable for individuals, since everyone can view their names and their personal postal and email addresses, particularly in times when identity theft isn’t that uncommon. That is why domain registrars have launched a service that hides the details of their customers without editing them. The service is referred to as Whois Privacy Protection. In case it’s enabled, people will view the details of the registrar company, not the domain owner’s, if they perform a WHOIS lookup. The Whois Privacy Protection service is supported by all generic Top-Level Domain extensions, but it is still impossible to conceal your personal info with some country-code ones.