Web and FTP figures are usually offered in the standard hosting service. They can tell you how your sites behave with regards to popularity and visits, which can help you improve various sections or correct a marketing campaign. There are many pieces of software with which you can keep track of the traffic to a website and while some of them are more specific, there's a basic amount of data they all show. This includes the day-to-day and the monthly visits, the referrer - i.e. if the visits came directly or via a third-party website, the most visited webpages, and many others. This sort of info can provide you with an idea of where most of the site traffic comes from or which webpages are more well-liked, so you can take steps and correct the content on the other webpages or start promoting differently, so that you can bring up the amount of visitors and the time they stay on the website. Consequently, this will allow you to increase your profits.